Press Releases


Prime Focus Technologies Provides COVID-19 Business Update

June 10, 2020

Los Angeles, California – June 10, 2020: Prime Focus Technologies (PFT) the technology arm of Prime Focus, today announced the reopening of its global offices in a staggered manner, post the lockdown relaxation across countries. Those employees who can work from home (WFH) shall continue to do so. During unprecedented times, the inevitable is often accelerated. Even during the COVID-19 lockdown phase, PFT found newer ways of working and ensured full business continuity for its global clients, thanks to virtualization offered by its flagship CLEAR TM and new virtualization methodologies put in place. CLEAR helped us deliver for our clients and it helped our clients manage their supply chain effectively by working remotely.

With the relaxation in lockdown and teams like dubbing and restoration back in office, PFT will now be in fact able to deliver at 100% capacity and take on additional work. The remaining staff will continue to work from home for the time being as we continue to focus on making remote working experience better. We remain cautious and will make changes as necessary going forward as per the country specific guidelines.

“Providing complete business continuity during the lockdown phase whilst working remotely has been a truly satisfying and learning experience for all of us at PFT,” said Ramki Sankaranarayanan, Founder and Global CEO, Prime Focus Technologies. “We see it as yet another validation of the benefits of virtualization CLEAR offers.”

PFT’s services will now be fully available with the following support mechanism:

PFT has setup stringent protocols to prepare its facilities for work resumption post lockdown. These include temperature screening on entry, maintenance of workforce social distancing, intensive disinfection and regular sanitization provisions, new work procedures and facility maintenance Standard Operating Procedures, distribution of personal protective equipment (PPE) including masks, health & safety awareness programs for employees, COVID-19 support, emergency helplines and symptom management amongst others.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR™ for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by automating business processes around content and managing their business of content better.

PFT works with major M&E companies like Turner, PBS, Walt Disney-owned Star TV, Hearst, Channel 4, CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, HBO, IFC Films, Miramax, CNBC Africa, TERN International, Sony Music, Disney+ Hotstar, Amazon, Viacom’s Voot, BCCI and Indian Premier League.

PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services. For more information visit www.primefocustechnologies.com

Press Contacts:
T Shobhana
Global Marketing & Communications Head
Prime Focus Technologies,
t.shobhana@primefocus.com
Los Angeles, CA

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