Press Releases
Prime Focus Technologies Signs Deal with Discovery Communications India for On-Air Promo Production Services, Long Form Content Operations and Delivery of locally produced content to Netflix
April 10, 2018PFT’s Hybrid Cloud-enabled CLEARTM Cloud MAM to automate the network’s content supply chain
Culver City, CA (April 10, 2018) - Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed a strategic deal with Discovery Communications India for managing long form content operations using the company’s flagship product CLEAR™ Cloud MAM.
CLEAR’s Media Asset Management module will effectively connect all production houses to the broadcaster and ultimately to their play-out location. CLEAR will enable Discovery Communications India to use a single system for file-based content operations including content acquisition, technical/S&P checks, mastering and playout delivery.
PFT will also be providing post-production services for all of Discovery’s on-air promos for India. Additionally, as a Netflix Preferred Vendor (NPV) for Media Processing, Original Master Fulfillment, Timed Text and Originals Localization; PFT will be responsible for delivering Discovery India’s content to Netflix.
“We are excited to collaborate with a revered broadcaster like Discovery, and the engagement is a major landmark in our incredible journey of growth in APAC.” said Ankur Jain, VP & Head, Sales - APAC, PFT.
About Prime Focus Technologies
Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEAR TM for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by automating the supply chain and managing their business of content better.
PFT works with major M&E companies like 21st Century Fox-owned Star TV, Turner, Hearst, Warner Bros., CBS Television Studios, 20th Century Fox Television Studios, Lionsgate, Starz Media (a Lionsgate company), Showtime, A+E Networks, PBS, Complex Networks, HBO, IFC Films, FX Networks, Miramax, CNBC Africa, TERN International, Sony Music, Google, YouTube, Novi Digital – Hotstar, Amazon, HOOQ, Viacom’s Voot, Cricket Australia, BCCI, Indian Premier League and The Associated Press.
PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services. For more information visit: www.primefocustechnologies.com
Press Contact:
Ryan LaMarca
Account Supervisor
MediaMax for Prime Focus Technologies
rlamarca@mediamaxservices.com
T Shobhana
Vice President and Head
Global Marketing & Communications
Prime Focus Technologies
t.shobhana@primefocus.com
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